In the September 2007 issue of The Walrus,
Jon Evans makes the case that writers ought to be putting their content free online, and that this will not hurt book sales.
He points to the music industry to illustrate the point. Anybody can download as much music as they want, risk-free, for free, by doing it at a public location (say a library that's a Wi-Fi hotspot, or an Internet cafe). Even doing it from home is almost risk-free, given the tiny number of people charged with pirating music. Yet, millions and millions of dollars are spent annually on purchasing digital music. (Not just that, but digital music that often has digital rights management limiting what you can do with that music built in.)
Evans also points to the case of
The Java Tutorial:
Online reference works can make use of endless space for appendices, unlimited full-colour graphics, examples that run on the user’s screen, discussion boards, and chat rooms. Given this interactivity and timeliness, why would anyone want to buy, say, The Java Tutorial onpaper?
And yet people do. The book is a worldwide bestseller for technical manuals. The physical Java Tutorial is, compared to what’s freely available and downloadable online, limited in scope and out of date; but its readers — overwhelmingly web programmers — purchase the bound sheaf version anyway.
For years, I was convinced that having your content available free online was a bad thing. I still think there are circumstances in which it is a bad thing -- say, when a freelance writer owns the copyright, but a publication (like a newspaper) is profiting from the sale of digital versions of the work without the writer seeing a penny.
I also think that providing free content to major media -- which more and more people are happy to do -- makes it harder for anyone in the business of creating to make a living.
At the same time, reading something online and reading a book are clearly different experiences. And that brings us to Rick Mercer.
Mercer's new book,
The Rick Mercer Report: The Book, is #3 on the Globe and Mail's bestseller list a week after its release. Clearly, many of us are willing to buy it, even though most of its content is freely available online, on Mercer's blog, and on his TV show's archive site.
Buying a book like this is like buying a collection of comics. Who wants to clip
Zippy the Pinhead every day (or Baby Blues, if that kind of thing turns your crank)? Or store post links in a feed reader for permanent reference? Or continually return to bookmarks? You liked it the first time, you want to return to it again, and it's handy to have it all in a book to which you can easily return anytime.
Labels: Freelance writing, Writing