The Globe and Mail
reports that Canadian broadcasters aren't making much money online:
Smaller audiences and fewer commercial minutes during Web episodes and clips make it difficult to earn ad revenues comparable to television, said Brahm Eiley, president of Convergence Consulting.
Let's add another factor to the list: broadcaster ineptitude.
I'm working on a story for an upcoming issue of
Canadian Screenwriter magazine. As part of the research, I go to check out the websites for some current and upcoming Canadian TV shows.
Over at
Global's website for The Guard, the video player on the front page shows the series logo. Very faintly, near the top of the screen, you will see these words: "There are no videos currently available. Please try again later."
Of course, you won't see those words unless you look really, really hard for them. So, you click that big ol' "Play" button in the middle of the screen. What happens then? An ad for TD Canada Trust plays.
The first time around, I assumed this was part of the price of watching the video clip. But there is no video clip. Just an ad.
Well, maybe it's a problem with the homepage. so I click the "Video" tab. It tells me no videos are available in this category. Up near the top of the screen, I note that the site is displaying only video for episode 7, and there is a little drop-down menu. I select each of the previous available episodes, but there is no video available in any of those categories either.
What videos can I see? Some behind the scenes stuff. To watch it, I've got to sit through that TD Canada Trust ad again.
Nice work Global.
But they're not alone. How about CTV's site? There's a soon-to-be-much-hyped show called Flashpoint in production. I want to know more. So I visit the
Flashpoint site, and click the awkwardly worded "Watch a video preview of the new series 'Flashpoint.'" This takes me to a clip from eTalk, about Leslie Feist shooting her new video.
And these people can't make money online. Shocking.
Labels: Broadcasters, Canadian Television, Incompetence