Seek not orientation along the business

Viennale is the name of a film festival in Vienna. They sure seem to take themselves seriously, from the sound of their mission statement. What they don't seem to take seriously is the importance of good translators.

The VIENNALE has set itself the target to make cinema approachable in all its variety, its affluence of languages, history, and forms of narration, as well as its aesthetic and political perspectives.

The VIENNALE's intention is - in sharp contrast and opposition to the prevailing hegemonic and narrowing tendencies of a profit-orientated cinema - to spread the fan of this world's images and sounds as far, freely and openly as possible.

The VIENNALE, as well as every single one of the works shown in its context are supposed to be an offer, an invitation, a proposition. It is the individual work of art that constitutes both the smallest and the largest entitiy of the festival.

The VIENNALE does not seek orientation along the business, the daily fashions and fortuities, but along the inherent matter itself. Most ideally, the festival - just as any good film - is but the idea of one such matter.