Good riddance Commonwealth Games

Halifax's bid for the 2014 Commonwealth Games is in trouble. For months, people (some a little obsessively) have been raising concerns about cost overruns, and about some of the ridiculous claims the bid committee is making. The games are going to attract a million people to Halifax? More than the population of the whole province? I don't think so.
But the one issue that seems most likely to sink the bid is the inept behaviour of the bid committee, which has kept as many of the details of its proposals as possible secret -- even from the members of city council. Now, many on council are completely fed up. And the bid committee has shot itself yet again, thanks to its announcement that they are pushing back by two weeks the date at which they will finally reveal the details of the bid to council (behind closed doors, mind you).
I fervently hope that the 2014 games go to Glasgow or Abuja. Of course, neither of these cities has quite as brilliant a slogan as Halifax has come up with. Here is the gem that is going to put Halifax over the top, and convince residents of the city that they should pony up hundreds of millions in tax dollars for the games. Literally: "Here."
That's right. Here. That's the slogan. Take a look at it yourself, at the Halifax 2014 website.
For a while, it was all over the municipal buses and billboards. "Here." Yes, thank you. I am here. I hope the games will not be here.
Other than the missteps on secrecy, the bid committee came up with another brilliant PR ploy: asking shoppers at liquor stores to add a dollar to their bill, to fund the (completely secret) bid effort. Sign me up!
The sooner this thing sinks, the better. Then we can get on to better things -- though instead of doing that we're more likely to continue to squabble perenially over crucial issues such as whether or not parking should be allowed on the streets overnight in winter.
Labels: Copywriting, Government, Nova Scotia, Sports




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