Reader's Digest courtesy testing

The November 2007 issue of the Canadian edition of Reader's Digest has a cover story on courtesy in cities across the Canada.

I was one of the researchers who worked on the story, spending a couple of days with one of the magazines editors walking through doors, dropping papers on the ground and buying small items in shops. The point was to see if people would hold the doors, help pick up the papers, and thank us for our purchases. The cities I worked in were St. John's and Halifax.

The first few times I had to look like a goof by scattering a sheaf of papers, I felt pretty self-conscious. But eventually I got used to it -- and even began to have fun.

The magazine has put some behind-the-scenes stuff on their website, as well as this video from Halifax. (I'm the one in the black jacket dropping papers in front of the city's main library.)

One of the interesting things about working on this project was seeing how everyone came up with an excuse for why they hadn't been courteous, often beginning with "I usually am." I actually quite liked the young guy with the backpack who failed to help me. Even though he made excuses, he'd started off by saying, "Oh, I'm an ass!" Then he told us he was from Montreal.