The price of being an early adopter
Apple has dropped the price of the iPhone by $200. People who bought it when they first came out are upset. Apple is apologizing and offering them a $100 credit (what can you buy at an Apple store for $100?).
From the CBC new website:
What are these doofuses who complained thinking? You want to be the first to buy a hot product, you pay top dollar. Maybe I should get my dad after the folks who sold him an $800 VCR in the early 80s.
From the CBC new website:
The apology and rebate came after Jobs said he received hundreds of letters from customers upset at having purchased the mobile device for $599 US only to see the price drop to $399 US this week.
What are these doofuses who complained thinking? You want to be the first to buy a hot product, you pay top dollar. Maybe I should get my dad after the folks who sold him an $800 VCR in the early 80s.
posted by Philip Moscovitch Link
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2 Comments:
That's funny Phil (and a very astute observation as well).
On a similar note, HMV's recent promotion is to discount their CDs (most of them) by a dollar or two. Presumably, because they're afraid people will eventually catch on that the prices of CDs have never come down from when they first started replacing albums and tapes 15 to 20 years ago. Which in turn went against the basic principles of product life cycles. I.e. price comes down over the years as volumes are reached and technology advances are made.
It gets worse...
iPhone owner sues Apple for $1 million
Story Highlights
Dongmei Li of Queens, New York, wants a $1 million in damages from Apple
Her lawsuit claims Apple violated price discrimination laws
Apple cut the price of the 8-G iPhone from $599 to $399, discontinued 4-G model
Apple spokeswoman Susan Lundgren declined to comment on the suit
SAN JOSE, California (AP) -- A New York woman is so angry at Apple Inc. for lopping $200 off the price of the iPhone that she's filed a lawsuit seeking $1 million in damages.
Dongmei Li of Queens, New York, claimed the company violated price discrimination laws when it slashed the price of the 8-gigabyte iPhone by a third, from $599 to $399, within two months of the gadget's June debut.
Apple lowered the iPhone's price on September 5 and also said it would stop selling the $499 4-gigabyte model. Hundreds of early customers who paid full price didn't expect a reduction so soon and complained.
Apple issued an apology the next day. Under its return policy, Apple refunded the $200 difference for those who bought the phone within 14 days of the reduction. And in a move to make peace with those who purchased the higher-priced phone before that period, the company offered a $100 credit at Apple stores.
According to Li's lawsuit, filed on September 24 in the U.S. District Court, Eastern District of New York, the price reduction injured early purchasers like herself because they cannot resell the product for the same profit as those who bought the cell phone following the price cut.
Li purchased a 4GB iPhone for $499 and alleged that owners of the 4GB model were given less favorable terms than those who bought the 8GB model at the premium price, according to the lawsuit.
Apple spokeswoman Susan Lundgren declined to comment, citing the company's policy to not discuss pending litigation.
The lawsuit also named AT&T Inc., the exclusive carrier in the U.S. for the iPhone, and alleged the two companies' required two-year service contract for the iPhone constituted unfair business practices.
Mark Siegel, an AT&T spokesman, declined to comment, saying he had not yet seen the lawsuit.
Copyright 2007 The Associated Press. All rights reserved.This material may not be published, broadcast, rewritten, or redistributed.
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