Quick hits
Maybe I'm especially cranky this morning. I don't know.
- Canada launches its very own no-fly list today. See? We can play with the big boys too! Our list is part of something called the Passenger Protect Program. I will leave aside the basic stupidity of lists like this. Instead, I want to say, Passenger Protect? Is there something wrong with the word protection?
- What's with Paul Wells and Andrew Potter's blogs lately? Why do they (or Maclean's) think we're more interested in French politics than, say, Canadian politics?
- The local elementary school has a breakfast program. It's great. I help out occasionally (though probably not often enough). I received a nice certificate for my efforts, from the national Breakfast for Learning program, whose slogan is "Eat Right! Be Bright!" A good breakfast is an important part of the school day. But I would think good English just might be too. And "eat right" ain't it.
- CBC wants you to submit your videos! So they can air them! And not pay you anything! But you should be thrilled to have the exposure! And, unfortunately, many people will be. An old freelancer's mantra: You can die of exposure.
Labels: Copywriting, Stupidity, Writing
posted by Philip Moscovitch Link
Stumble It!
3 Comments:
"And not pay you anything"
How very corporate of you Phil...perhaps you should start charging a subscription fee for your website...
Don't know if you actually looked at some of the videos submitted to the CBC...but I can't see how they could have offered money for them anyways...
Oh and slogans have never laid any claim to proper use of language. They are meant to be catchy, cute maybe witty but not necessarily gramattically correct.
I remember once reading a half page editorial critiquing the song "Isn't it Ironic" by Allanis Morrisette. The author took great pains to explain that Allanis was actually incorrect in her use of the term Ironic. That the word "bummer" might have been a more appropriate term.
After reading the article, all I could think was how proud that editor must have been of himself for being smarter than Allanis who wrote a decent song that made a lot of people happy listening to it and made her a lot of money from selling her album.
He was making a point by choosing to miss the real point. That is irony.
I guess as someone who has written slogans, I should know better.
As for providing free content, yeah, I'm doing it. But it's my blog, not CBC's. I was thinking more about the decrease in content companies pay for -- meaning someone could make a living producing it -- as opposed to getting free stuff and making it sound like a benefit to the creators.
Well, I give you full props for publishing my post.
Basically it looks like the CBC is trying to take advantage of the popularity of the You Tube phenomenon and create a show which looks about at appealing as America's Funniest Home Videos. Again, I'm not sure how anyone could pay money for what I've seen posted there so far.
Post a Comment
Links to this post:
Create a Link
<< Home