Worse than promo girl
Apparently the show features "intriguing people" who tell "fascinating stories."
Number 1: Intriguing and fascinating are probably the two most tired words in the copywriter's lexicon. Absolutely everything is either intriguing or fascinating. If it's not, it's edgy. Or maybe it's all three.
Number 2: What the heck is CBC radio doing promoting the hell out of a TV show? Hello? I am listening to the radio. How about promoting what else will be on the radio. I might find that very intriguing, and perhaps even fascinating.
Google "intriguing and fascinating" to find out just how much intriguing and fascinating stuff there is out there. Here is my favourite:
FASCINATING NEW MASONIC HALL OPENED BY HRH DUKE OF KENT
Beamish launched its most intriguing and fascinating attraction to date on 19th April 2006, with the opening of the “brand new” Masonic Hall – the first to permanently open to the public in Europe !
HRH The Duke of Kent (Head of the United Grand Lodge of Freemasons in England) opened the Masonic attraction along with hundreds of Freemasons in full regalia. The Freemasons processed and gathered along The Town Street at Beamish. This was the largest public gathering of Freemasons in full regalia in recent memory !
The intriguing Masonic Hall is a truly authentic recreation of an early 20th century Masonic Hall – with a ‘real' fine frontage that has come from a former Masonic Hall in Park Terrace, Sunderland, taken down and rebuilt at Beamish. A simply stunning Masonic Hall has been built behind the frontage with a breath-taking interior complete with period décor and rare Masonic furnishings, paintings and artefacts, providing a unique insight into the world of the Freemasons in 1913.
Labels: CBC, Copywriting
Stumble It!
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home