Objective and informative?

Here's a handy page from the friendly folks at Bacon's, offering up practical PR advice.

One of the articles is called "The Top Five Ways to Develop an Objective, Informative White Paper."

I'm thinking that maybe one of the top five ways to develop an objective, informative article about the top five ways to develop an objective, informative white paper, is to make sure that when you click on it the link isn't dead.