How long can a piece live?
At least a decade ago, I was about to let my subscription lapse -- when I got a piece of direct mail that was so good, it convinced me to resubscribe. It was ostensibly written by Lewis Lapham, and said that it is unusual for the editor of a magazine to make a plea to subscribers, but that was exactly what he was doing.
The solicitation was well-written, and it gave me a chuckle. I sent in my cheque.
I've received that same letter every year or two ever since. It no longer gives me a chuckle. It's even less effective now that Lapham is no longer the editor. I guess the letter must still work. If it stopped pulling, it would itself be pulled. But right now it's having the opposite effect on me -- I'm tempted to not subscribe again, maybe out of spite at having my intelligence insulted.
Stumble It!