Bad slogans

A couple of months ago I wondered aloud why I love diners so much. I'm not talking about your theme park retro kind of place. I'm talking about unselfconscious little joints where the food is cheap and often of dubious quality. Sara said, "Because you like bad stuff."

Which brings me to this post. I've always been fascinated with bad stuff. I listen to bad American (and sometimes Canadian) talk radio. I like music that I know is bad. And I get a kick out of bad slogans.

Lately, I've been running into lots of local bad slogans. You can figure no five-star agencies are coming up with these.

The creative types at Taylor Flooring probably think the tag line that closes out each radio commercial is pretty clever. They're so proud of it that it's right at the top of their website too, where it looks even goofier than it sounds: Need a floorist? Call a Taylor!"

Exhibit #2 is Europa Stairways, with "Step into the future." No thanks. I'd rather just go upstairs.

But the best I"ve seen recently has to belong to Quality Concrete. Sitting at a red light, I look out the window, and right at eye level beside me is the door of a concrete truck. What does it say? "Quality Concrete. Our business is concrete."

I never would have guessed.